At a time when technology is advancing at an incredible speed, a unique generation is emerging on the world stage: Generation Z. They are growing up in an era of rapid technological changes, globalization, and economic uncertainty.
But what exactly do they want, and how can employers better understand them?
Generation Z comprises young people born between 1997 and 2012, who have grown up with the Internet, smartphones, and social networks.
They are deeply influenced by digital technologies, thriving in a world where information is always at their fingertips, and communication is fast and efficient. They highly value transparency, truth, and authenticity, whether it’s in politics, brands, or employers.
One of the major challenges they face is the lack of direct, face-to-face interactions. This generation spends so much time online that they sometimes neglect the real world. This can lead to a weakening of social skills and feelings of loneliness. Paradoxically, they may feel lonely despite being constantly connected, and this is a reality that should be taken seriously.
Another significant challenge is excessive exposure to information. While having access to information is undoubtedly an advantage, it can also be a double-edged sword. Exposure to a vast amount of information can lead to overwhelm. The challenge is to teach young people how to select information, distinguish fact from opinion, and process all the available data.
The third challenge is mental health. Statistics show that Generation Z has a higher percentage of mental health issues compared to previous generations. Research associates this phenomenon with constant connectivity, the pressures stemming from comparisons on social networks, and the feelings of insecurity that inevitably arise from constant exposure to the public eye.