At a time when technology is advancing at an incredible speed, a unique generation is emerging on the world stage: Generation Z. They are growing up in an era of rapid technological changes, globalization, and economic uncertainty.

But what exactly do they want, and how can employers better understand them?

Generation Z comprises young people born between 1997 and 2012, who have grown up with the Internet, smartphones, and social networks.

They are deeply influenced by digital technologies, thriving in a world where information is always at their fingertips, and communication is fast and efficient. They highly value transparency, truth, and authenticity, whether it’s in politics, brands, or employers.

One of the major challenges they face is the lack of direct, face-to-face interactions. This generation spends so much time online that they sometimes neglect the real world. This can lead to a weakening of social skills and feelings of loneliness. Paradoxically, they may feel lonely despite being constantly connected, and this is a reality that should be taken seriously.

Another significant challenge is excessive exposure to information. While having access to information is undoubtedly an advantage, it can also be a double-edged sword. Exposure to a vast amount of information can lead to overwhelm. The challenge is to teach young people how to select information, distinguish fact from opinion, and process all the available data.

The third challenge is mental health. Statistics show that Generation Z has a higher percentage of mental health issues compared to previous generations. Research associates this phenomenon with constant connectivity, the pressures stemming from comparisons on social networks, and the feelings of insecurity that inevitably arise from constant exposure to the public eye.

These challenges require a systemic approach. Young people need to be empowered to develop healthy technology habits and understand how to use digital platforms in a way that enhances their well-being, rather than compromising it. It’s also crucial to create an environment where mental health is prioritized, and where young people are equipped to overcome the challenges they face.

In terms of their careers and the business world, Generation Z is characterized by ambition, flexibility, and a desire to make a meaningful impact. They value job security, stability, and a healthy work-life balance. Open and transparent communication, along with recognition of their work and efforts, are essential to them. They expect feedback and want to be taken seriously.

It’s important for them to work in roles that have a sense of purpose, in organizations that promote diversity and inclusivity.

One of the most remarkable aspects of Generation Z is their passion for social justice. They are committed to fighting for equality, sustainability, and positive change in the world. As employers, it’s crucial to support their values and provide them with a platform for activism.

During their education, Generation Z prefers independent learning and interactive methods. They are more interested in practical knowledge than traditional academic education.

As employers, we must adapt to this new generation. In the coming years, they will be the catalysts for change in the business world. They not only possess adaptability but also expect the same from their employers. To ensure future success, we must respect their values, needs, and expectations.

Generation Z is the future. They are more than just a workforce; they are change-makers, innovators, and visionaries. We need to understand them, mentor them, learn from them, support them, and, above all, respect them. They are not only a part of our present but our future as well.

So, what do they want? They want a world where they can express themselves, contribute, have their voices heard, and leave their mark. As employers, it’s our responsibility to create such a world in the workplace.