Upon creating a new content, it is important to identify the target audience

Considering the fact that target audiences for B2B (business to business) and B2C (business to consumer) differ, we can conclude that the very strategy of creating content for these two aspects also differs. For good marketing, strategy and planning are key.

The process of marketing planning is conducted in several steps:

Short description of the organization
SWOT analysis
Defining marketing goals
Defining market strategy for the organization
Defining the organization’s budget
Implementation and realization of the plan
Only good marketing strategies can result in good marketing content.

“If you fail to plan, you are planning to fail” B. Franklin

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