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Blog

Nov142024

Competitive Analysis – Competitive Intelligence

November 14, 2024

In the market, hardly any company enjoys a complete monopoly. With an abundance of options available and information readily available to consumers, competition is becoming more intense and complex. Today’s…

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Dec152023

Do you know your competition?

December 15, 2023

There is almost no company whose activity is unique on the market. If your company is truly a monopoly, then you are either incredibly original or born under a lucky…

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Nov12023

How to approach sales to different generations?

November 1, 2023

Where are the Baby Boomers, Generation X, Millennials and Generation Z hiding and how to reach them in sales? Anyone even remotely involved in market trading knows that the approach…

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Oct242023

Generation Z – Who are they and what do they want?

October 24, 2023

At a time when technology is advancing at an incredible speed, a unique generation is emerging on the world stage: Generation Z. They are growing up in an era of…

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Oct242023

Give your business a stamp: Your brand – Your most important product

October 24, 2023

We all make purchasing decisions and are often faced with a choice between products of the same type but from different manufacturers. What attracts us more – a product that…

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Oct192023

15 Tips for Beginners in Marketing and Communications

October 19, 2023

Communications, PR, public affairs, and media relations experts from the Forbes Communications Council shared their firsthand experiences. Young professionals just entering the job market often need a concise guide to…

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