Do you know your competition?
There is almost no company whose activity is unique on the market. If your company is truly a monopoly, then you are either incredibly original or born under a lucky…
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How to approach sales to different generations?
Where are the Baby Boomers, Generation X, Millennials and Generation Z hiding and how to reach them in sales? Anyone even remotely involved in market trading knows that the approach…
Generation Z – Who are they and what do they want?
At a time when technology is advancing at an incredible speed, a unique generation is emerging on the world stage: Generation Z. They are growing up in an era of…
Give your business a stamp: Your brand – Your most important product
We all make purchasing decisions and are often faced with a choice between products of the same type but from different manufacturers. What attracts us more – a product that…
15 Tips for Beginners in Marketing and Communications
Communications, PR, public affairs, and media relations experts from the Forbes Communications Council shared their firsthand experiences. Young professionals just entering the job market often need a concise guide to…
